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Economic players across Aix-Marseille-Provence are coming together to re-establish their region’s image and showcase its economic vibrancy. In order to shake off the area’s somewhat negative image, they plan to bring out another side and show off its true colours as one of France’s most active regions in terms of culture, research, architecture, shipping, healthcare, digital technologies and energy.

This CCIMP promotional campaign seeks to bring together economic players, share and promote sectors of excellence in the Aix-Marseille-Provence region, and support regional development and its economic drawing power, in order to  prolong the effects of “Marseille-Provence 2013”, European Capital of Culture, beyond just its cultural implications. This campaign was entrusted to BDDP & Fils after a successful bid

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